Giving Games are versatile tools with specific objectives. Broadly speaking, to evidence impact, we measure three core criteria:
- Changes in attitudes towards prioritizing factors associated with impactful, informed, intentional giving
- Changes in plans to donate resources effectively going forward
- Money moved towards effective organizations
We evaluate the first two criteria by administering pre- and post-Giving Game surveys through a specifically designed Guided Track platform. This is included in the core Giving Games content to improve survey administration rates. We offer incentives for completion of a survey emailed to participants one month later in the form of an additional donation to the winning organization of $2 per completed response. In the pre-Giving Game, post-Giving Game, and one-month-later surveys, we ask participants the same question: to order in importance a small selection of considerations they have when donating to charity.
For the third criterion, we monitor the amount of money and newsletter subscriptions generated to our 22 partner charities through Giving Games. In 2019, we will be experimenting with including a donation option at the end of the Giving Game.
We additionally submitted Giving Games to a randomized experiment which found that the key characteristics of the model appear to cause dramatic increases in measures of giving and other prosocial behavior. For more details on the evidence behind Giving Games, please see our Annual Report.