The researchers’ first study examined the behavior of people who visited the website for The Life You Can Save, an organization that promotes charities dedicated to ending extreme poverty. Website visitors were asked to participate in a survey in exchange for a complimentary book, and a total of 185 (58% female) online visitors were successfully recruited for the study. The survey asked participants to report their gender, age, ethnicity, and household income. Participants then read one of two donation appeals. Half of the participants read an “agentic” appeal that characterized The Life You Can Save as an organization that spreads “knowledge of what each person can do individually to reduce poverty.” The other participants read a “communal” appeal that said the organization spreads “knowledge of what all of us can do together to reduce poverty.
Wealthy People Give to Charity for Different Reasons Than the Rest of Us
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About the author:
Charles Bresler
Co-Founder & Executive DirectorAfter earning a PhD in Social and Clinical Psychology from Clark University, Charlie became Director of Behavioral Medicine for The California School of Professional Psychology, Fresno (CSPP-F), where he was a full-time professor and founder of a teaching clinic for treating anxiety & stress disorders. He was recruited to The Men’s Wearhouse where he became head of human resources, stores, and marketing and ultimately President. He stepped down in order to fulfil his long-standing desire to work directly on social and economic issues, especially wealth inequality. In 2013, Charlie became volunteer Executive Director of The Life You Can Save, a non-profit dedicated to reducing extreme poverty and its devastating effects on over 700 million people globally. Through his financial support and leadership, Charlie has helped TLYCS’s Founder, Peter Singer, develop the organization from the ground up. Charlie lives on Bainbridge Island, Washington with his wife Diana, a family physician, who partners in supporting The Life You Can Save. He welcomes discussion and questions at charlie@thelifeyoucansave.org.
