2019 Annual Report
2018 Annual Report
In 2018, we continued to see strong growth in our key metrics. Our most important metric, net impact (the money we raise for our recommended nonprofits minus our operating expenses), reached nearly $4.8 million, up 43% relative to 2017.
2017 Annual Report
In 2017, our most critical metrics — net impact and money moved — grew ~40% over 2016. We achieved a net impact of approximately $3.4 million and a ratio of money moved to money spent of about 13:1. Our team is also pleased that our worldwide audience is now ten times what it was in 2013 when we formally started our nonprofit .
2016 Annual Report
In 2016, we saw strong growth in all our key metrics. Our net impact was up 86% from 2015, and our total money moved reached $2.7 million — up 72% from the previous year. Partnerships and infrastructure were key areas of focus, with results that included a benefit concert with Paul Simon and an improved donor experience on our donation processing platform, Network for Good.
2015 Annual Report
In 2015, we’re satisfied to report that we moved over $1.55 million to our recommended charities — about double our 2014 impact — and our web traffic increased significantly, rising almost 80% from the previous year. We got the year off to an early start by releasing our interactive Impact Calculator, which garnered mentions on Bloomberg and Gawker; later in the year, we released in-depth write-ups on each of the cause areas our recommended charities work in, making it easier for our audience to understand the work our charities do.
2014 Annual Report
In 2014, we’re confident that we moved over $700,000 to our recommended charities, almost 3 times what we spent. We made huge improvements to the look, feel, and SEO of our website, growing our web traffic by roughly 160% relative to 2013. And we’ve prioritized contact with our recommended charities, which will help us coordinate promotional efforts and keep the information on our website accurate and up-to-date.