Adding the 90/10 Option to All Our Funds
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Adding the 90/10 Option to All Our Funds


We wanted to inform you of a recent change in our giving platform designed to expand the ways donors can support The Life You Can Save itself in addition to our Best Charities.

 A few years ago, we introduced a new giving option called the “90/10 Fund.” The 90/10 Fund allowed supporters to allocate 90% of their donations to our All Charities Fund and 10% to The Life You Can Save itself.

 The 90/10 Fund quickly became one of our most popular giving options, and our supporters have responded so positively and generously to this option that we have decided to expand the 90/10 option to all of our Cause Funds. As a result of this expansion, we no longer feature the “90/10 Fund” as an independent fund on our site and now offer the option to allocate 10% of any donation to our Cause Funds to The Life You Can Save itself.

 Now, instead of donating to the 90/10 Fund directly, supporters would donate to the All Charities Fund and then elect to allocate 10% of their donations to The Life You Can Save itself. Likewise, when donating to any of our other Cause Funds (for instance, our Create Economic Opportunity Fund), you will now also have the option to allocate 10% of your donation to The Life You Can Save itself. 

Please note that if you previously set up an active recurring monthly donation to our former 90/10 Fund either through our donation platform or a third-party donation platform, we will continue to allocate 90% of your recurring monthly donation to our All Charities Fund and 10% to The Life You Can Save’s operations.

 We thank you so much for making the 90/10 Fund a great success, and we are hopeful that our supporters will respond positively to the new giving options that the 90/10 Fund has inspired.


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About the author:

Charles Bresler

Co-Founder & Executive Director

After earning a PhD in Social and Clinical Psychology from Clark University, Charlie became Director of Behavioral Medicine for The California School of Professional Psychology, Fresno (CSPP-F), where he was a full-time professor and founder of a teaching clinic for treating anxiety & stress disorders. He was recruited to The Men’s Wearhouse where he became head of human resources, stores, and marketing and ultimately President. He stepped down in order to fulfil his long-standing desire to work directly on social and economic issues, especially wealth inequality. In 2013, Charlie became volunteer Executive Director of The Life You Can Save, a non-profit dedicated to reducing extreme poverty and its devastating effects on over 700 million people globally. Through his financial support and leadership, Charlie has helped TLYCS’s Founder, Peter Singer, develop the organization from the ground up. Charlie lives on Bainbridge Island, Washington with his wife Diana, a family physician, who partners in supporting The Life You Can Save. He welcomes discussion and questions at charlie@thelifeyoucansave.org.

The views expressed in blog posts are those of the author, and not necessarily those of Peter Singer or The Life You Can Save.