Blog Category
We usually think of marketing as relating to the for-profit world, where no company or product can be widely successful without considerable marketing. The same holds true in the philanthropic sector, where one of the keys to becoming a successful nonprofit is marketing, which (like a for-profit) allows for growth of the organization and their impact (their “product”). At The Life You Can Save, we see an enormous opportunity for our organization to utilize marketing in in order to have even greater impact than we are already having on the lives of people suffering from the effects of living in extreme poverty. (Read more in our Strategic Plan)
One reason for the poverty/giving disconnect is that our brains are not equipped to focus on multiple variables simultaneously, so we prioritize those needing immediate attention.…
There is a disconnect for many of us between the supreme moral value we place on human life and the way we are able to tune…
Charities that have the biggest social impact often get significantly less financial support than rivals that tell better stories but have a smaller social impact. For…
By Gleb Tsipursky Effective Altruism does a terrific job of appealing to the head. However, we currently do not do a very good job of appealing…
U.S. site →
Global tax-deductible giving →
