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Events
Donate to The Life You Can Save, Learn To Program, and Land a Six Figure Job in a Year
The title’s a bit of a non sequitur, but it’s true. In short, I’ve been so compelled by The Life You Can Save’s mission and premise…
Blog Category
Marketing
We usually think of marketing as relating to the for-profit world, where no company or product can be widely successful without considerable marketing. The same holds true in the philanthropic sector, where one of the keys to becoming a successful nonprofit is marketing, which (like a for-profit) allows for growth of the organization and their impact (their “product”). At The Life You Can Save, we see an enormous opportunity for our organization to utilize marketing in in order to have even greater impact than we are already having on the lives of people suffering from the effects of living in extreme poverty. (Read more in our Strategic Plan)
Effective Giving
Companies Changing Cultures: The Power of Pledges!
Companies are often positioned to do an incredible amount of good, such as with programs like Pledge 1% .
Effective Giving
Thoughts on 5%: Car Sales for Charity / Andrei Smith
Car salesman Andrei Smith reflects on the 14 months since he pledged to donate 5% of his commission to effective charities.
Effective Giving
How To Stay Positive In Sales – Charity For Laser Focus
When Audi salesman Andrei Smith read “The Life You Can Save,” he discovered a strategy for how to stay positive in sales: by setting aside 5%…
Effective Giving
High-Leverage Research Questions
This is the third in a 5-part blog series by TLYCS's COO Jon Behar laying out a framework aimed at answering the question, "What’s the best…
Effective Giving
Guiding Principles to Promote High-Value Applied Giving Research
This is the second in a 5-part blog series by TLYCS's COO Jon Behar laying out a framework aimed at answering the question, "What’s the best…
Effective Giving
A Research Framework to Improve Real-World Giving Behavior
This is the first in a 5-part blog series by TLYCS's COO Jon Behar in which he presents a research framework aimed at answering the question,…
Marketing
Why Times Square?
TLYCS's Executive Director, Charlie Bresler, explains the strategy behind funding an ad for Village Enterprise on a video billboard in Times Square.
Marketing
Opinion: Corporations should treat philanthropy dollars like business dollars. Here’s why.
A viewer of last Sunday's Super Bowl ads could easily assume that philanthropy is a central part of Anheuser-Busch InBev's business. In reality, how generous—and how…
Marketing
Busting the ‘Admin Cost’ Myth: Why I want my donation to go to ‘Fundraising and Admin’ costs
It’s gratifying to know so many people think of others and want to be part of creating change, but it’s unfortunate that many seem to believe…
Effective Giving
Why I Donate to and Volunteer for The Life You Can Save
In 2013, my wife Diana and I provided the seed money for Peter Singer's organization The Life You Can Save (TLYCS) and I became the volunteer…
Health and Infectious Diseases
Listen to the Radio: How DMI Saves Lives with Media Campaigns
Development Media International uses mass media campaigns to raise awareness of public health risks and change behaviors in developing countries, using rigorous analyses to test the…